Founded in 2008 with the mission to path the way for business owners to find a yes to financing when the banks said no.
Advance Funds Network
Here's my current & most recent work for AFN:
AFN Make Over
Being in business over 15 years and serving clients all over North America, it was time for a refresh and a new look.
Here's what I was able to do in a collaborate effort with my team:
Previous Era:
New Era:
Website Design
In addition to the new era of AFN they wanted a new design of their website from top to bottom.
As leading the project with help with my team, we carved out what our leadership & team believed what the future held in the new design for our site.
Old Design
New Design
Content Creation
Stepping into the roll, AFN need it a complete revamp to their content that needed to showcase their expertise but more importantly that they put their clients first.
Before & After
You can see that prior to me stepping in that there was no direction for their social strategy or design.
After revamping the brand there is now a foundation to build upon to give momentum for a bigger social media presence.
Through strategic planning using brand colors and a fresh stylistic approach, I transformed AFN's feed into a cohesive and authentic representation of their brand identity, elevating their overall appearance and attractiveness as a brand
Social Media Presence
From organic content to paid ads, here's how I was able to able to strategize and execute on bringing AFN to shine bright across major platforms
Organic Content
Strategizing efforts to making content standout but represent the brand better we were able to reach new accounts across all platforms.
Here Are Some Key Results:
Instagram: (Last 90 Days)
55% increase for accounts engaged
3.6% increase for new followers
10% increase for new accounts reached
Linkedin: (Last 30 Days)
57.7% increase for new followers
75% increase for Unique Visitors
84.4% increase for new page views
Paid Advertising
Planning paid ads across all platforms were important and strategic for us,
Key Results:
Managed Meta ad campaigns with a total ad spend of $25k, achieving a ROAS of 43% over from Feb 2023 to July 2023. Implemented display ads with ad copy testing strategies to improve CTR.
Managed Google ad campaigns with a total ad spend of $76k, achieving a ROAS of 344% over from OCT 2023 to Jan 2023 (Reorganization Period).
Stay Tuned!
My work isn't just done with Advance Funds Network!
Excited for the future to what's to come with the brand & the team!
If you are interested to seeing more, Please visit their website by clicking below: