Making the largest funding network in North America accessible to everyone is a huge undertaking... but with the right team and a lot of hear we are building one of the best referral programs in the small business lending space.
AFN Access
Here's my current & most recent work for AFN ACCESS:
AFN Access
A new a product needs a new look so what better way to introduce access with a new logo to showcase a new part of the network.
Logo Design
It's simple in design but it speaks to those who have been looking to reach a bigger network for bigger solutions.
The word "Access" is to standout with our prism to emphasis to our potential users that this is about them being able to use the tools & resources and leverage a network that they never had before.
Portal Design
AFN Access has a fully fleshed out portal where in real time the user can track their deals, talk to a dedicated team member and on top of that customize it to their liking.
I led way to see oversee UI/UX design of the portal and the features within the portal to make sure it's the best user experience possible.
White Labled Landing Page
In leading the project we also created a full white labeled landing page for users to send out to potential clients.
I had complete oversight and designed the page from wire frame to complete finished production.
Content Creation
AFN Access is a new brand and it needs a their own strategy.
Leading the content design with key features of AFN Access mascot "Jay the Bird" I am able to not only educate & showcase features but I can bring the fun to the content side of things.
The content shown is apart of it's initial strategy of getting awareness and showcasing the features that Access has to offer.
Initial Findings
Since launching the portal and social strategy we've been able to see a positive increase in accounts reached since December 2023.
On all major platforms we've a collective of 395% of organic reach without any paid ads to the new accounts, it turns out people really do like a talking bird in finance.
On the email marketing side AFN has seen a positive response rate in cold & warm out reach resulting in a CTR of
All of the marketing efforts for Access has built enough traction to allow almost 8-10 sign ups a week for the program which has seen a steady increase.
*(Numbers from Jan 1st to Feb 9th of 2024.)
Stay Tuned!
My work isn't just done with AFN Access!
Excited for the future to what's to come with the brand & the team!
If you are interested to seeing more, Please visit their website by clicking below: